GDC Talk now live - Stick to It: Creating a UI Identity for LEGOHorizonAdventures

My recent GDC talk - Stick to It: Creating a UI Identity for LEGOHorizonAdventures is now live on the GDC Vault! +SF Pics 😎
https://lnkd.in/gg7iQBSX

How do you take two well-known and established brands, each with their own unique tone of voice, visual style, and brand language, and combine them to create a UI vision that fits a new brand collaboration? Exploring the creative process and journey behind bringing together Guerrilla’s critically acclaimed Horizon franchise with LEGO Bricks to establish a UI theme.

This talk is intended for anyone working in the creative industry who is interested in design thinking. No knowledge is required, just a passion for visual design.