Summary
I'm a creative lead with 17+ years of experience in video game development, working on AAA titles across the UK and Canada. Most recently, I led the UI Art Direction for LEGO® Horizon Adventures a unique brand collaboration between Guerrilla and The LEGO Group. I was responsible for establishing the UI vision and working closely with partners to bring it to life.
A graduate of the Royal College of Art, with a background in Graphic Design and Interaction Design, I spent my early career working in creative industries in London and San Francisco.
Specialties:
Art Direction, Design Thinking, Visual Style Identity, Branding, Graphic Design, UI & UX Design, Motion Design, Visual Communication, Visual Strategy, Mentorship, Leadership, GDC Speaker 2025
Latest:
My GDC Talk (2025) Stick to It: Creating a UI Identity for LEGO® Horizon Adventures is now live on the GDC Vault! https://lnkd.in/gg7iQBSX
Linkedin Profile: http://www.linkedin.com/pub/christopher-francis/32...
Skills
Software proficiency
